The project objective was to strengthen the tourism sector and to make strategic investments that create a platform for sustainable and inclusive tourism growth in the coming years. IPE Global assisted the government in prioritising destinations and market segments that can provide the best return on investment for proposed project activities and that give Sri Lanka a foundation for competitive, sustainable and inclusive tourism in the coming decade.
- Rigorous demand and supply assessment to identify priority tourism themes and target markets
- Destination-level Carrying capacity assessments to steer tourism growth
- Destination Priority Ranking to delineate investment areas
- Tourism recovery roadmap for reviving tourism economy of Srilanka – post COVID-19 era
- Successfully conducted National level Investor’s Meet to attract private sector investments & identify investment concerns
Project Achievements
- Identified 30+ ready to invest tourism projects including project components, costing and phasing
- 4 Destination Development Plans Prepared for 4 target areas – Kalpitiya and Nuwara Eliya developed as ecotourism hubs
- 4 Development Plans for Market Segments Prepared for 4 target market areas – Nature and wildlife tourism identified as one of the top tourism products
