Alive & Thrive (A&T) is a global initiative that supports scaling up of nutrition interventions with an aim to save lives, prevent illness, and ensure healthy growth by promoting optimal maternal, infant, and young child nutrition. To address the challenges of maternal under-nutrition in Uttar Pradesh, A&T demonstrated that innovative approaches to improving nutrition could be strengthened by leveraging existing service delivery platforms to deliver maternal nutrition interventions at scale.
We worked with the government systems to implement multi-pronged strategies to strengthen service delivery, focusing on capacity building of frontline workers and their supervisors, generating demand for maternal nutrition services through community engagement and interpersonal counselling (IPC) leading to behaviour change not only for the pregnant women but also for their immediate family members.
